When a dream becomes reality, it’s a really cool thing. Especially when your dream is to build a grad program that is transformative for people.

Four years ago, Dr. Prabu David, Dean of the College of Communication Arts & Sciences, brought together both faculty and industry leaders to ask the question, “If Michigan State University could be the professional development arm of the best and brightest companies in the world, what would we need to do?”

This set off a chain of events which lead to a year of meeting with faculty and extensive market analysis and research, culminating with a listening tour of alumni leadership in Fortune 500 companies. From this season of listening, the Strategic Communication M.A. program started in January of 2017.

The program’s first full cohort graduates on Dec. 14.

A Winning Team

The program is now about 120 students from all over the World and from many different disciplines. Current students work at NASA, the White House, Lansing State Capitol, Herman Miller, Whirlpool, Amazon, network TV and more. We’ve got bloggers, startup owners, consultants, stay-at-home moms, rock star guitarists and students wanting to pivot from their current career. They are all desiring one thing: transformation.

Not-So-Secret Sauce

People ask regularly what’s the secret to the initial success of the program. I think it’s two things: heart and vulnerability.

Courage Over Comfort: Rumbling with Shame, Accountability, and Failure at Work

I think the people who wade into discomfort and vulnerability and tell the truth about their stories are the real badasses in this world.

This is especially true of people who rumble with failure. These are people who choose courage over comfort, accountability over blame, and are able to embed key learnings from failures into their lives.

For early interviews about the rising strong process, I was able to meet with Andrew—a senior leader at a successful advertising agency and a total badass.

I recognized some of myself in his story, and I think you might, too.

Read the entire story from Brene’ Brown and follow Brene’ @breneebrown

The Gift of Compassionate Communication

If innovation is the engine of the knowledge economy, creative problem solving is the fuel.

While excellence in writing, design, communication and critical thinking are still in demand, when employers are asked what they would like to see in our students, creative problem solving rises to the top.

Can we teach creative problem solving? Is it a skill that can be learned? Is it nature or nurture? How do we train a new generation of leaders and problem solvers?

Read the entire article from Dr. Prabu David, Dean of the College of Communication Arts & Sciences at Michigan State University and follow him @prabudavid

Stop Your Passive Aggressive Tweeting

7 Tips for Healthy Confrontation Personally and Professionally

Have you ever been confronted by something you wrote, texted or tweeted? If you haven’t you’re probably in the minority. I’m sure you realize that everything you text, email, snap and tweet become part of your digital footprint and many times can’t ever truly be permanently erased. Sure, you can delete the tweet, but someone could have […]