Catalyst: Week One

Leadership Graphic with Dr. Prabu David

Why do you want to become a leader? I don’t know if I ever aspired to become a leader. Heck, I still don’t. I think maybe in some aspects, it just happened. Many times it felt natural to come up with ideas or get a group together. I never called it leadership. I remember in […]

Dr. Prabu David, Dean of the College of Communication Arts & Sciences at Michigan State University, is beginning a free Leadership Development Online Course called Catalyst Thinking in the C-Suite. No matter where you are in your journey, this free video series will challenge you to take right next steps with journaling, reflection and inspired lectures for personal and professional growth.

We’re investigating the potential of moving an entire online graduate program to the iPad. This event doesn’t move the needle much, but it does move it.

Knowing the language and tools of media analytics will allow students to better understand their potential audiences. She explains, “If you want to know more about audiences, millennials, how men and women differ, the Golden Agers… this is a great class.”

This class is not just for beginners, however. Learning analytics can enhance any set of communication skills by helping the student to deliver their message to the correct audiences and helping the student to analyze the effectiveness of their message. For example, Dr. Thorson says, a student with experience in branding would be able to “figure out much more sophisticated ways to get the personality of the brand out there” with media analytics.

Read the entire story and follow Dr. Esther Thorson