Dr. Prabu David, Dean of the College of Communication Arts & Sciences at Michigan State University, is beginning a free Leadership Development Online Course called Catalyst Thinking in the C-Suite. No matter where you are in your journey, this free video series will challenge you to take right next steps with journaling, reflection and inspired lectures for personal and professional growth.
When a dream becomes reality, it’s a really cool thing. Especially when your dream is to build a grad program that is transformative for people.
Four years ago, Dr. Prabu David, Dean of the College of Communication Arts & Sciences, brought together both faculty and industry leaders to ask the question, “If Michigan State University could be the professional development arm of the best and brightest companies in the world, what would we need to do?”
This set off a chain of events which lead to a year of meeting with faculty and extensive market analysis and research, culminating with a listening tour of alumni leadership in Fortune 500 companies. From this season of listening, the Strategic Communication M.A. program started in January of 2017.
A Winning Team
The program is now about 120 students from all over the World and from many different disciplines. Current students work at NASA, the White House, Lansing State Capitol, Herman Miller, Whirlpool, Amazon, network TV and more. We’ve got bloggers, startup owners, consultants, stay-at-home moms, rock star guitarists and students wanting to pivot from their current career. They are all desiring one thing: transformation.
People ask regularly what’s the secret to the initial success of the program. I think it’s two things: heart and vulnerability.
Last year, Apple did something out of character: it introduced the usual update to the iPhone, the iPhone 8, while simultaneously introducing the iPhone X with a flurry of hype. The iPhone X was a total rethinking of the iPhone, with a new gesture system, Face ID unlocking, and an edge-to-edge screen that prompted a wave of app redesigns.
The iPhone X was meant to usher in the future of phones, and it succeeded; its influence (and its notch) are all over the industry now. Apple has gone from being an iPhone company to being an iPhone X company.
We’re investigating the potential of moving an entire online graduate program to the iPad. This event doesn’t move the needle much, but it does move it.