When a dream becomes reality, it’s a really cool thing. Especially when your dream is to build a grad program that is transformative for people.

Four years ago, Dr. Prabu David, Dean of the College of Communication Arts & Sciences, brought together both faculty and industry leaders to ask the question, “If Michigan State University could be the professional development arm of the best and brightest companies in the world, what would we need to do?”

This set off a chain of events which lead to a year of meeting with faculty and extensive market analysis and research, culminating with a listening tour of alumni leadership in Fortune 500 companies. From this season of listening, the Strategic Communication M.A. program started in January of 2017.

The program’s first full cohort graduates on Dec. 14.

A Winning Team

The program is now about 120 students from all over the World and from many different disciplines. Current students work at NASA, the White House, Lansing State Capitol, Herman Miller, Whirlpool, Amazon, network TV and more. We’ve got bloggers, startup owners, consultants, stay-at-home moms, rock star guitarists and students wanting to pivot from their current career. They are all desiring one thing: transformation.

Not-So-Secret Sauce

People ask regularly what’s the secret to the initial success of the program. I think it’s two things: heart and vulnerability.

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