Knowing the language and tools of media analytics will allow students to better understand their potential audiences. She explains, “If you want to know more about audiences, millennials, how men and women differ, the Golden Agers… this is a great class.”

This class is not just for beginners, however. Learning analytics can enhance any set of communication skills by helping the student to deliver their message to the correct audiences and helping the student to analyze the effectiveness of their message. For example, Dr. Thorson says, a student with experience in branding would be able to “figure out much more sophisticated ways to get the personality of the brand out there” with media analytics.

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